HTC’s Jeff Gordon: the iPhone is “terribly boring”

Earlier this week, Apple reported record-breaking revenues, thanks to the fact that it sold an astonishing 74.5 million iPhones between October and December 2014 (with the iPhone 6 and iPhone 6 Plus obviously being the stars here). Jeff Gordon, HTC’s Senior Global Online Communications Manager, used this occasion to congratulate Apple via Twitter, while at the same time mentioning that he finds the iPhone “terribly boring.”

According to Gordon, Apple’s handset is “a boring, easy choice.” He continued by saying he wants “a phone that’s more unique, more personal, more stunning when I take it out of my pocket” – likely suggesting that a device like the HTC One (M8) perfectly fits that description.

Last month, Jeff Gordon said that HTC’s 2015 roadmap would be its best ever, including some “huge surprises.” Well, we’re impatiently waiting to see if these surprises will blow us away or not. We know that the HTC One (M9), aka Hima, might not look too different from the One (M8), so perhaps the surprises are related to other products (or aren’t exactly about design). We’ll just have to wait and see.

Back to the iPhone, do you agree with Jeff Gordon’s statement about it?

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The Case Against DRM Needs to Be Made Now

DRM, or digital rights management, is a digital lock placed on media content and devices. Supporters
say DRM protects businesses and artists from piracy and theft. Sounds
good, right? Opponents say it kills innovation, doesn’t stop piracy, and
helps malware distributors. This month, a group led by the Electronic
Frontier Foundation has assembled to come up with ways to fight DRM.

The Case Against DRM Needs to Be Made NowThe
World Wide Web Consortium, which just admitted the MPAA, has been
pushing for every internet browser with HTML5 to ship with DRM since
2013. With Google, Netflix, and Microsoft on their side, it looks like DRM could very well become a requirement for browsers. But the opposition is about to take a stand. The Apollo 1201
project, led by the EFF with special consultant Cory Doctorow, is
working with researchers and academics to try to repeal laws supporting
DRM, including section 1201 of the Digital Millennium Copyright Act.

Why DRM Sucks: Part One

When you buy an e-book, Keurig coffee-making machine,
iTunes media, or any wide host of gadgets and files, their sellers add
DRM technology to control the ways you can use what you bought. So if
you buy a Keurig, for example, the DRM prevents you from using
non-Keurig coffee pods. If you buy a movie from iTunes, that means you
can’t put it on a DVD. These controls let companies put limits on the
products they sell, and means people who buy them are circumscribed with
what they can do with what they’ve purchased. It’s like buying a tub of
ice cream with a special lid that locks if you try to share with a
friend or blend it into a milkshake.
And while it ostensibly protects creators, it also puts them at the whims of companies like Amazon and Apple. “Every time you buy a DRMed Kindle book, you can’t move it to a Nook or Kobo or any device that comes in the future. So that means that if I don’t like the way I’m getting treated by Amazon and want to sell my books elsewhere, I have to cross my fingers and hope you’re willing to buy all my books again to read them on the new platform, or be willing to maintain two separate ecosystems to continue to access my stuff,” Doctorow told me via email.

Why DRM Sucks: Part 2 (Horrorshow Edition)

that’s all shitty, but Doctorow believes there’s another valid argument
against DRM that everybody should be able to get behind. Far from
safeguarding people, these controls could be the impetus for some
serious security problems. “
The real horrorshow is that DRM requires that your computer be designed to hide its operations from you, and the DMCA makes it a felony to tell you about vulnerabilities in the DRM that can be exploited by creeps
and thugs and crooks and spies,” Doctorow said. This means that it’d be
illegal, for instance, to report a discovery of spyware ingrained in a
program, whether it’s put there by the NSA or some Russian malware ring.
“I think that most people miss that DRM can’t be sustained without laws mandating silence about DRM’s flaws,” he said. These
laws make it illegal to point out security problems, so white-hat
hackers who violate DRM to discover vulnerabilities could go to jail for
reporting serious issues. “No one really thinks about this-
that they’re filling their lives with voice- and gesture-controlled devices (implying that they’re never out of range of a mic and a camera), and the government is willing to imprison people who point out potentially lethal flaws in them.”
hates DRM for basically all the reasons anyone could hate it, but he’s
adamant that it could end up dicking everyone over by hugely
de-incentivizing people to report security flaws or malware. That’s a
compelling reason for anyone to support reform, if not an outright
repeal of laws that push DRM.
push against DRM is happening at a pivotal time, since the push for the
technology has already developed momentum. In 2014, Mozilla was coerced into putting DRM in its browser,
because Netflix and other video providers are preparing to implement a
system where their content would require DRM. It was either keep
fighting or lose the ability to show people Netflix, which would’ve
tanked Firefox.
It’s a
long-shot that Apollo 1201 will succeed. But DRM is a threat to online
security (not to mention creativity) that is worth fighting against
despite the odds.

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Check out these new photos of the Black and Gold BlackBerry Passport

It was just a few days ago when we told you about the 50 limited edition units of the Black and Gold BlackBerry Passport.
We pointed out that the phone employed a gold-colored stainless steel
engraved with the words “Limited Edition.” The Valextra rear cover is
made of soft calf leather, and the overall result is a gorgeous looking

Those who ordered the Black and Gold Passport have
started to receive them. One decided to take some pictures of
BlackBerry’s flagship business phone, done up in the colors of the
Stanley Cup champion L.A. Kings. 

The actual model photographed
is number 30. Besides the “Limited Edition” engraving, each of the 50
units is engraved with a number. The entire run of 50 phones, offered
globally for $899.99, were manufactured in Canada.

Pictures of the limited edition Black and Gold BlackBerry Passport

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Alleged details on the battery life of Apple Watch leak – news

According to a report in 9to5Mac, the
battery performance of the soon to be released Apple Watch will not blow
users away. Cupertino is allegedly targeting 19 hours of mixed use for
its highly anticipated wearable device.

The active application use goal for the Apple Watch is tipped to
range between 2.5 and 4 hours. Standby time target is three days, while
sleeping mode should help the device last for four days.

The smartwatch will likely reach 2-3 days in standby or low-power
mode though. The device’s fitness tracking software is targeted to
render four hours of usage on a charge.

In timepiece mode with the screen and all animations on, Apple Watch
will reportedly last about three hours. The manufacturer does not expect
users to utilize the feature often.

The powerful hardware of the Apple Watch is unsurprisingly the main
reason for its high power consumption. The S1 chip inside the product is
said to be as powerful as the A5 solution in the current iPod Touch.

Apple is said to be extensively testing the wearable device. About 3,000 units are reportedly in circulation.


 – news

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Yurbuds Inspire 300 Earbuds Will Stay Put

JBL Yurbuds
Want some earbuds that meet the trifecta of sounding great, staying in place, and delivering good value? These $40 list price Yurbuds pull it off well.
Real audiophiles can geek out over dynamic range, impedance, and
driver size, but ask most people on the move what their biggest gripe
about their earbuds is and it’s got something to do with function. At
the top of that list are earbuds that won’t stay in their ears.

I’ve tried a whole slew of earbuds over the years, from cheapie ones
that came with the music player to high-end noise-canceling ones that
cost three figures. Only a few have passed the test of sounding good and
also staying in my ears when I’m doing something that requires lots of

The Yurbuds Inspire 300 ones don’t go over your ear in order to stay
in, or use a “wings” design. They have fat buds instead that fill your
ear canal opening and stay in place, even when you’re sweating. It was
an odd feeling to take these out of the box, put them in my ears, and
have them stay in place until I was ready to remove them. I even went
for a jog, tried an elliptical machine, and shook my head like a wet
dog. No movement. I can wear these soft buds for a long time too with no
discomfort. This marketing claim held up: “Made with medical-grade,
flexible silicone, they are ultra soft and comfortable for hours on

When you take these off, you can make sure you don’t lose them too.
The two earbuds have magnets on them, so you can stick them together
behind your neck or around it like a necklace. This has been great to
just click them together when going into a store or bank, then pop them
back in afterwards.

Yurbuds Inspire

part that plugs into your phone or music player angles off to the side
instead of coming straight out, which has also been handy. Then on the
cord—which is designed to not tangle easily—there’s a microphone you can
use for a phone or for an iPod Touch to make a Skype call. It also
functions as a pause button to kill the sound if you need to talk to
someone and don’t want to dig for your audio device.
I honestly didn’t expect a whole lot in the sound department from a
$40 pair of earbuds, but these are a match for anything else I’ve tried
that goes in the ear instead of over it. They come with 15mm
drivers—bigger than a lot of buds—and the tech specs are on par with
most other quality competitors. I’m guessing the larger size of these
helps them fill out the wide audio range. The amount of bass you’ll get
out of them probably depends on your expectations: when I’ve got rap or
reggaeton cranking, it’s more than enough. But if you’re used to
exaggerated bass like you get from Beats by Dre headphones, you might
need to tweak your player settings.

Yurbuds is a JBL company, so you’ve got plenty of tech history behind
them. The Inspire 300 ones come in black or red and the package
includes a nylon zip pouch and two earbud sizes. Get more info at the website and buy them there, from Amazon, or at REI.

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Apple iOS 8 review

Apple iOS 8
Review by Brad Molen

Apple iOS 8
Last year’s iOS 7 update was the largest redesign in the
platform’s seven-year history, but it didn’t add much in the way of
functionality. Which is a shame, because although the ecosystem has been
robust, it was still missing a lot of stuff that Android users already
enjoy. Now that developers have had time to tweak their app designs to
fit Apple’s vision, iOS 8 is here with features that iPhone and iPad
users have long been begging for. Custom keyboards, manual camera
controls, extensions that let apps interact with each other, widgets
(albeit limited) and actionable notifications are features that Android users have enjoyed for a long time — and they work well on iOS, too.

That said, the new software isn’t perfect. iCloud Drive, Apple’s
alternative to a proper iOS file manager, is in the early stages. For
now, at least, it’s easier to access on OS X than iOS, which doesn’t
currently have its own app. Very little was done to improve the
struggling Apple Maps, and while “Hey Siri” is a welcome addition to the
digital assistant, I only found it useful in the car, and even then,
only as long as I have it plugged in. Finally, while I find myself using
Notification Center more than ever, I’m frustrated that I have no way
of knowing if anything’s in there until I actually take a peek.

Nitpicks aside, the strengths of iOS 8 clearly outnumber the
flaws. During our time with the new OS, we couldn’t help but wonder
where many of these new features have been the last few years. Apple’s
working hard to stay competitive, matching its rivals feature for
feature. iOS 8 isn’t a ground-breaking update, then, but for Apple
loyalists, this improved user experience is nonetheless great news.

 – Engadget

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BlackBerry Passport review: 10 things to know before buying

In a world dominated by Android and iOS, BlackBerrys have been
relegated to secondary “work phone” status, if they are even used at

The BlackBerry Passport has provided a mini revival for the Canadian
smartphone maker since its launch. Below we take a look at what you can
expect if you’re thinking about buying a Passport.

1. Display and Design

It’s big and demands attention, thanks to the unique 4.5in square screen with its 1440 x 1440 resolution.

The display is super bright too, clocking a maximum reading of 700
cd/m2. Together, with the device’s width, this makes it ideal for
reading documents, books and browsing the web. You also don’t ever have
to switch between landscape and portrait modes.

The 1:1 ratio of the Passport isn’t capable of displaying the video
using the whole screen – so you’ll get thick black bars when watching
content. It’s not ideal if you’re using it as your primary source of
media consumption.

The front and back panels are bonded together with a thick metallic
band to provide solidity. It’s heavier than most smartphones at 196g,
but it does fit snugly into pockets. The soft-touch back feels lovely to
hold too.

The sheer width of the device makes it difficult to use with
one-hand. You can read a book and swipe through pages with a single hand
but any interaction requiring typing will need you to grip the device
with both paws, so you can tap away with your thumbs.

2. BB10

BlackBerry 10’s interface is designed to give you quick access to
your most commonly used apps. The home screen is made up of
ever-changing preview windows. Tapping on these panels allows you to
pick up where you left off.

BB10 differs from Android and iOS, especially when it comes to
navigation. There’s no home or software buttons – so everything relies
on swiping from the edges of the screen.

Don’t worry if you’re new to the OS, because you’re provided with a
tutorial when you boot up the device and this can be revisited at
anytime from the app screen. It’s pretty intuitive and you shouldn’t
find any problems getting up to speed with the gesture control.

To help businesses deploy BlackBerrys to employees, the device also
supports features like BlackBerry Balance. This allows ‘personal’ and
‘work’ profiles to be created – so confidential information can be
sandboxed in a safe environment and altered without affecting personal

3. BlackBerry Hub

This remains the best messaging aggregation hub on any mobile OS. The
BB Hub syncs your emails, IM and social media accounts into one easy to
access place. You can get to the Hub at anytime by swiping in an
inverted ‘L’ motion from the bottom of the screen regardless of which
app you’re using.

Download Facebook or Whatsapp, for example, and it will automatically
pull your conversations into the Hub – and you can jump straight into
the app from there.

There’s a Priority area too – so you can assign important contacts to make sure their messages aren’t buried in a busy inbox.

4. Physical Keyboard

Design changes mean even the most ardent BlackBerry fans will take time to adjust to this layout.

The keyboard has been cut down to three rows, in order to accommodate
the 4.5in display. The physical keys are used exclusively for letters,
with punctuation and numbers popping up on the touch screen when you
start typing.

We found the new positioning of the spacebar to be problematic. It’s
now on the same row as the letters, whereas on previous models it was
always placed underneath. On the Passport, the spacebar is now where
BlackBerry users expect to press the letters “b” and “n”.

Despite using the Passport for a few weeks, I feel like I’m not
typing as fast as I could be. Touchscreen keyboards have come a long way
and with apps such as Swype dominating the market, you may find
physical keys aren’t needed.

5. Hardware + Storage

The OS is powered by a 2.2GHz quad-core Snapdragon 801 processor and
3GB of RAM. This should give the device longevity via future software

Every device ships with 32GB of internal storage and also supports
micro SD cards (up to 128GB in size), so storage space won’t be a
problem. To access the micro SD and SIM card slots, you need to unclip
the top of the device – this is secured in place so don’t be afraid to
use a bit of force to prise it off.

On the rear there’s a 13-megapixel snapper with auto-focus and optical image stabilisation.

Wireless connectivity is comprehensive too with 4G, Wi-Fi Direct,
NFC, Bluetooth 4 and Miracast all included as standard. When it comes to
transferring content, there are plenty of options with the Passport,
many of which work cross-platform.

6. BlackBerry Blend

This feature allows you to install software on your Mac or Windows
machine. You can then sync up the Passport via a USB cable or through a
connection to the same Wi-Fi network.

When your phone and computer are connected, a BlackBerry Blend
Dashboard pops up on screen. This shows emails, BBM and text messages as
well as Calendar appointments. You can respond to messages from the
dashboard should you choose to.

We could drag files onto the Passport using the File Manager in
Blend. However, to take files off, we had to use the device as a mass
storage device.

7. Battery life

One of the standout features is the battery life, thanks to the
gigantic 3450mAh battery pack powering the Passport. That’s larger than
the batteries found in phabets such as the Note 4 (3,220mAh) and the
Nexus 6 (3,220mAh), which have screens that are over an inch bigger.

This translates to excellent battery life. With moderate usage expect
to stretch the battery life to over 48 hours. Even if you’re hammering
the device during the day with multiple email accounts synced up, you’ll
make it through the working day. I’ve been averaging 30 hours on a
single charge.

8. Apps

Apps are no longer a massive problem because you can dip into either
the BlackBerry World Marketplace or the Amazon App Store. This means
you’ve got more than 500,000 apps at your disposal, so you’re more than
likely to find the one you need.

Box, Docs to Go, Dropbox, Evernote, Facebook, Twitter, Linkedin, and
Adobe Reader are useful apps already pre-loaded onto the device.

9. Personalisation

Although the interface has limited customisation options, there is
plenty you can change when it comes to notifications and how you
interact with the device.

To set up custom notifications for contacts go to Settings > Notifications > Contacts. It’s then possible to assign unique ringtones as well as alerts for emails, texts and other messages.

We like the Advanced interactions too. From this menu it’s possible to do the following:

10. Web browsing

This has been a weakness of previous BlackBerry handsets with
keyboards, primarily because the screens have been so small. This is no
longer an issue with the Passport.

Running the latest version of WebKit – the default browser loads pages in a couple of seconds.

BlackBerry’s default browser also remains one of the few to retain
support for Adobe Flash on mobile devices. You need to activate it in
the browser menu by going to Settings > Display & Actions. Whilst the web is transitioning to HTML5, having the option to view Flash content on the move is useful.

You can add pages to the Home screen for quick access, enable a
Reader Mode to get rid of clutter and even save pages. There are even
one-click keyboard shortcuts for actions like ‘refresh’ and ‘find on


The last month has been a more enjoyable experience than I imagined.
BB10 has improved tremendously since its launch in January 2013. It
feels like a completely different operating system and the ability to
install apps from the Amazon App Store gives users more options.

The Passport provided all the functionality you’d expect from a
high-end device. I liked the square display, but felt like the keyboard
suffered to accommodate this design.

Personally, I prefer touchscreen keyboards, but if you prefer physical keys, the Passport is worth trying.


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BlackBerry Classic review: Back to the past is not how to get to the future


What’s Old Is New Again

The BlackBerry Classic is a return to BlackBerry’s
QWERTY keyboard success. The $499.99 (unlocked) smartphone is basically
an updated BlackBerry Bold 9900, but running the newest BlackBerry 10
operating system.
Image: Mashable, Luke Leonard

Show As List

BlackBerry is still alive, and it’s making smartphones designed for… 2008?

Pretty much. The BlackBerry Classic is a throwback to when QWERTY keyboards ruled the mobile land.

Why the “retro” looks? Good question.

A couple of years ago, BlackBerry tried to take on the iPhone and Android head-on with the all-touchscreen Blackberry Z10. That plan failed so miserably it nearly bankrupted the company.

BlackBerry’s new master plan, under current CEO John Chen, is to return back to its QWERTY keyboard roots

BlackBerry’s new master plan, under current CEO John Chen,
is to return back to its QWERTY keyboard roots. Last year the company
released the oddly shaped keyboard-rocking Passport to disappointing reviews.
The Classic, a $499.99-unlocked blast from the past, may be one of
the best typing experiences on a phone out there, but it still comes
with all the flaws of being a BlackBerry. (AT&T will have it for
$49.99 with two-year contract and Verizon is also getting it soon.)

(B)old-school design

The Classic is unmistakably a BlackBerry. BlackBerry borrowed and
updated the design of the Bold 9900, a smartphone from 2011, even going
as far as bringing back the “belt” — the strip of buttons and trackpad
below the screen. Longtime BlackBerry users will love its return, but
BlackBerry 10’s touchscreen gestures make the buttons redundant and

If there’s one thing BlackBerry phones get right, it’s durability.
The Classic’s built like a tank; I accidentally dropped it a few times
and it bounced back without any bruises. (Note to self: stop tossing
phones onto the sofa thinking they won’t bounce off.) The Classic also
has a nice weight to it and the textured back is nice and grippy.

BlackBerry Classic review

The Classic’s specs are unspectacular. It’s got a 3.5-inch
square touchscreen with 750 x 750 resolution, a 1.5GHz Snapdragon S4
processor, 2GB of RAM, and 16GB of internal storage (expandable with a
microSD card up to 128GB). It hums along fine, but not what I consider
fast. I always seemed to be waiting for something to load.

That shouldn’t come as a surprise at all.

The Classic is to an iPhone what a business laptop is to a MacBook

The Classic is to an iPhone what a business laptop is to a
MacBook; it’s powerful enough to do low-power stuff like sending email
and Googling things, but not the greatest for rich entertainment
experiences like watching videos and playing games.
Battery life from the 2,515 milliampere-hour (mAh) battery is also
better than I expected; good for about a day and a half using it mostly
for email, texting and updating Twitter and Facebook (basically as a
work phone).

On the back is an 8-megapixel camera with LED flash, but image
quality is pretty average and the shutter and autofocus system are
sloooooow. Keep your point-and-shoot around or carry an iPhone if you
want great pictures.

QWERTY keyboard’s still got it

BlackBerry perfected the mobile QWERTY keyboard. And then the iPhone changed everything.

With onscreen keyboards, pounding out lengthy emails became slower
for a while, but we got used to them. We got smarter autocorrect, souped-up virtual keyboards like Swype and SwiftKey, and powerful, accurate voice dictation.

Most people I know can now type on a touchscreen keyboard as fast as
they did on a BlackBerry keyboard. We’ve all adapted to touchscreen

That said, BlackBerry still knows how to make a damn good physical
keyboard. The Classic’s keys are a little larger, but they’re still
perfectly shaped as they were on the old Bolds. And unlike on the
Passport, the space bar is on its own row, and the symbol and period
buttons are present.

Heck, the keyboard is so superb, I typed 75 percent of this review on
it. That’s how solid it is. If the majority of your day consists of
cranking out emails on the go, the Classic’s keyboard is tops.

Confusing OS now more confusing

BlackBerry 10 is far more confusing than it should be. The Classic
ships with BlackBerry 10.3. It’s more refined and feature-packed than
previous versions, but it’s far from the slickest mobile operating
system around.

New additions like the BlackBerry Assistant (its own version of Siri/Google Now/Cortana),
accessible by pressing the Mute button on the right side of the phone,
and the universal search (just start typing from the home screen) are
neat, but they feel like catch-up features with little edge over the
other big players.

There are too many shortcuts for launching apps and way too many ways
to do the same things, like minimizing apps. Seriously, you can swipe
up from the bottom of the screen, press the back button or press the End
call button.

Likewise, BlackBerry Hub, the central command center for all your
calls, texts, emails, and Twitter and Facebook notifications, is too
busy — it feels overwhelming to even open it.

But there’s BBM, BlackBerry’s fast and awesome messaging service, you
say! It’s been updated with stickers, but I don’t know anyone who still
uses it. Everyone’s moved on to WhatsApp or Facebook Messenger or Line.

When BlackBerry 10 isn’t slow, it’s freezing up

When BlackBerry 10 isn’t slow, it’s freezing up. Sometimes
apps just hang and never open, forever stuck loading. The Maps app
works, but it’s bare-bones and not even close to being as sophisticated
as Google Maps — maps render slowly when you zoom in and out. The same
goes for opening the BlackBerry World app store; it’s painfully slow.

Apps are still a problem

A weeny-sized app store is still one of BlackBerry’s biggest
problems. Essential apps like Facebook and Twitter are already
pre-installed, but you won’t find other big apps like Instagram or
Flipboard or Uber. A business phone with no Uber (it’s only supported on
older BlackBerry phones like the Pearl and the Pearl Flip) — imagine

To make up for the puny selection of apps in its own BlackBerry World
app store, BlackBerry has shoehorned in the Amazon Appstore’s library.
The grass is greener with Android apps — there’s Spotify and Crossy
Road! — but I’d be lying if I said the situation was double rainbows.

BlackBerry Classic review

Android apps aren’t designed to run on a square screen;
they’re made for rectangular displays. You can adjust the screen to run
apps in rectangle mode, but you’ll get letter-boxing on both sides and
you’ll also find yourself pecking at smaller buttons and looking at
tiny, fuzzier text.

Android apps also don’t work with any of the hardware buttons on the
Classic; they’re touchscreen only. On top of that, Android apps run
slower since they’re not native. I experienced a handful of crashes and
freeze-ups while browsing news on Feedly and playing Temple Run 2.

Anyone looking for Google’s Play Services apps like Google Docs,
Google Drive, Google Music, etc. will also be left in tears. The Amazon
Appstore doesn’t have them. Tough luck!

Pining for the good ol’ days

BlackBerry (formerly called Research In Motion) had good times. Those
keyboard-tapping days were wonderful. They liberated us from typing
with numeric keypads and helped get everyone texting more than ever

But those days are over. Progress doesn’t work by going backwards.
The future is high-res touchscreen smartphones with sizable app stores
that let us enjoy work and play on the same device with virtually no
compromise. That future is iPhones and Androids, not BlackBerries with
physical keyboards, square displays and dedicated Call and Call End
buttons (really, LOLing at them).

The BlackBerry Classic might have the great QWERTY keyboard that made
BlackBerry a titan back in the day, but the increasingly convoluted
BlackBerry 10 and depressing BlackBerry World app store hold it back
from being a device worth using, let alone buying.

Sure, it’s super secure for the enterprise, but who, outside of old
suits, is clamoring for a BlackBerry and BBM? Sorry, but even Drake
can’t make the Classic a hot toy with the new kids. Don’t be tempted by
the “low” $50 (with two-year contract) pricing. Your money is better
off spent towards an Android or iPhone.

BlackBerry Classic

The Good

Excellent QWERTY keyboard Extremely durable

The Bad

BlackBerry 10 is a mess Small, square-shaped screen App store situation is lousy

The Bottom Line

The BlackBerry Classic is for the QWERTY keyboard faithful and email
workaholic only. BlackBerry 10 is still as confusing as ever and
essential apps like Instagram and Google’s own suite of apps are nowhere
to found.

BlackBerry Classic review: Back to the past is not how to get to the future

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Apple works its magic on new storefront display featuring iPad Smart Covers

Apple is working its own brand of magic to call attention to a new storefront display featuring iPad Smart Covers.
As captured on video below (via 9to5Mac), the new display at Apple’s flagship retail store on London’s Regent Street showcases upright iPads with Smart Covers that open and close of their own accord.
Designed by none other than Apple, Smart Covers attach magnetically to the sides of iPads. They also employ magnets to automatically wake or sleep the device when they’re lifted off or put back on the front of the devices.
It’s unclear what makes the Smart Covers on Apple’s new storefront display open and close “automagically,” although some sort of magnetic connection is probably used as well.
If you can’t see the video embedded above, please click here.
In any case, the display is eye-catching, and is likely to prompt curious customers to inquire about and ultimately purchase iPads and Smart Covers. And as we’ve been made to realize for quite some time, Apple could do well to sell more iPads in light of the tablets’ steadily declining sales.
Apple is also looking to sell more iPads, along with iPhones and iMacs, with its recently launched “Start Something New” campaign, which features a gallery of works of visual art created using iOS and Mac devices and apps. This gallery is showcased on Apple’s website and on some Apple retail stores, including the aforementioned Regent Street location, as seen in the background in the video above.

 — AppAdvice

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